● Higher Profit Margins- E85 typically offers better margins than traditional gasoline
products, creating a new, more lucrative profit center for your station. Reliable data
indicates that over the course of a year, simply having E85 available in your station will
rake in substantially more profit.

● Increased Foot Traffic- E85 attracts a growing audience of environmentally conscious
and performance-focused drivers, leading to more visits to your station, and increased
sales in your convenience store.

● Broader Consumer Appeal- Diversify your fuel offerings and cater to a wider customer
base, driving loyalty and repeat business for nearby Flex Fuel drivers. Many Flex Fuel
drivers are looking for a more conveniently located station near them, and you can fill
that gap today.

● Future Ready Fuel- E85’s alignment with California’s sustainability goals positions your
station as a leader in renewable fuel adoption. Expect many perks in the future for your
station from having E85 as a fuelling option.

Adding E85 to your station is easier and more cost-effective than you might think:

● Conversion Options- Repurpose mid-grade or slave unleaded tanks, or convert
underperforming diesel tanks for E85 use with minimal downtime and low costs.

● Regulatory Compliance- Stay ahead of California’s 2025 mandate requiring the
replacement of single-wall tanks by adding E85. Turn a necessary upgrade into a
profitable opportunity for your station

● New Builds- Incorporate E85 into new station builds as a cost-effective way to expand
your offerings right from the start.

Implementing E85 doesn’t have to be difficult!
Right now, there are numerous financial programs to make your transition to E85
affordable for your business:

● HBIIP Grant- The Higher Blends Infrastructure Incentive Program provides funding to
help fuel retailers install or retrofit E85 infrastructure, having already supported over 300
projects across the US. (HBIIP grant details).

● RUST Loan- California’s RUST loan program offers low-interest loans for underground
storage tank upgrades, with funding that has helped replace or upgrade over 1000 tanks
statewide (RUST loan details).

● Pearson Fuels Assistance- Work with Pearson Fuels one-on-one for additional
financial support tailored to your E85 project. We are available Monday-Friday, from
8AM to 5PM

Take Action Today!

Ready to boost your station’s profits, increase your foot traffic, and align with the future of
fueling? Contact our Director of Business Development, Greg Jones, today for more
information or assistance in adding E85 to your station.

With Pearson Fuels’ guidance and resources, making the switch to E85 has never been easier
or more rewarding!