The Story of Pearson Fuels
Pearson Fuels is the largest distributor of E85 in California, supplying over 140 locations throughout the State. With almost 1.3 million Flex Fuel Vehicles on the road today in California, the potential for growth of E85 at the Retail Station level is enormous. Pearson Fuels continues to open new Retail E85 Stations at a rate of 3 – 4 per month. Our goal is to provide E85 for Flex Fuel Vehicle owners in every community.
Pearson Fuels was founded in 2002 by three business associates that owned and managed one of San Diego’s oldest and most respected car dealerships, Pearson Ford. Their first collective project was a retail fuel station located on El Cajon Blvd. in San Diego. The station opened in 2003 as the nation’s first Alternative Fuel Station, and from day one the station offered an amazing number of firsts in what most people considered the mature retail fueling industry. Specializing in bringing alternative fuels to the public, the station brought the first E85 station to the State of California, the first Biodiesel station to San Diego and the County’s first dual pressure Natural Gas station. Eventually named Pearson Fuel Depot, it featured San Diego’s largest Electric Vehicle charging facility, the county’s first Propane Vehicle Fueling station and was the first independent station in San Diego to offer Ultra Low Sulfur Diesel. Three grades of gasoline rounded the offering to a total of 10 different vehicle fuels. This was the first time a facility of this kind had ever been built.
Over the next 15 years Pearson Fuels built on this strong history of leadership in the alternative fuel industry to expand a new business model throughout the State of California. With funding from the California Air Resource Board, the California Energy Commission (CEC) and the US Department of Energy, Pearson Fuels worked with retail gasoline fuel station owners to assist them in entering the alternative fueling business. Based on the number of delivery locations, Pearson has become the largest distributor of E85 in the State of California and continues to bring funding and expertise to the expansion of E85 locations throughout the State.
With support from the CEC, Pearson Fuels developed two existing diesel terminals into biodiesel blending terminals, which allows fuel truck operators to load various blends of biodiesel and regular diesel simultaneously. This ultimately eliminates the truck from making trips to two different racks and more importantly, breaks down additional barriers of alternative fuels use. In 2014, Pearson Fuels entered the Hydrogen market and signed up its first retail hydrogen refueling location. Pearson is also a supplier of Bulk Ethanol to the traditional fuel industry. Ethanol is used for 10% gasoline blending and is in every gallon of gasoline sold in California today. More information on our various Alternative Fuels projects can be found on their respective “Products” tabs
Today, Pearson Fuels counts retail stations, regional fuel marketers, refiners, military and state agencies among its growing list of customers. Feel Good Fueling Up® at the original retail Fuel Depot in San Diego or experience the reality of fueling an alternative fuel vehicle from a dispenser that is integrated into one of our partner’s retail sites.